SOURCE Cast Iron Media

Accomplished Media Executive Dave Clark Appointed as New CEO, Kent Heyman Transitions to Chairman of the Board to Drive Ongoing Innovation and Continued Success   

WHITE PLAINS, N.Y., July 8, 2025 /PRNewswire/ -- Cast Iron Media, a technology-driven leader in sports streaming and advertising, today announced the appointment of Dave Clark as Chief Executive Officer. A seasoned executive with broad industry experience, Clark joins the company to lead its next phase of growth and innovation in the rapidly evolving sports media landscape. Kent Heyman, who has served as CEO, will transition to Chairman of the Board. In this role, he will continue to help shape Cast Iron Media's strategic direction and support its long-term expansion.

Dave Clark takes on the role of CEO after a career leading high-growth companies and navigating industry disruption. He most recently served as CEO of TripleLift, a programmatic advertising technology company, where he guided the company through a strategic reset. Before TripleLift, Clark held leadership positions as General Manager of FreeWheel, A Comcast Company, where he led the integration of six acquisitions in the CTV space to form the world's leading streaming technology and monetization platform. Prior to FreeWheel, Clark was President of The Weather Channel, where he led a major transformation of the company's brand and operations.

Earlier in his career he served as Executive Vice President, Advertising Revenue for The Madison Square Garden Company, overseeing sales for properties including the New York Knicks, New York Rangers, and New York Islanders.  Clark also serves on the Board of Directors for Big Brothers Big Sisters of America, reflecting his commitment to community involvement. 

"I am honored to join Cast Iron Media as CEO during such a pivotal time for the company," said Clark. "With the support of Kent, the board, and the leadership team, I look forward to driving the company's next phase of innovation and helping our partners unlock new value in the evolving sports media ecosystem. Cast Iron is uniquely positioned to lead the way in sports streaming monetization. I'm excited to build on the momentum we've established."

Kent Heyman, a founding partner of Cast Iron Media, has been instrumental in guiding the company through its initial phase of growth, including securing key partnerships and strategic investments such as the MLB media rights extension and new investments from Orkila Capital and Bolt Ventures. Under his leadership, Cast Iron Media developed its proprietary ad-tech platform, The Foundry, solidifying its position in the live sports streaming market. In his new role as Chairman of the Board, Heyman will continue to advise on the company's long-term strategy, supporting Clark as he leads Cast Iron Media into its next chapter. 

"It has been an incredible journey helping build Cast Iron Media, and I am honored to have served as CEO through such a defining period in the company's history," said Kent Heyman. "I'm excited to continue supporting this talented team as Chairman of the Board. I have the utmost confidence in Dave's leadership and vision for the future, and I look forward to seeing the innovation and growth that lies ahead."

The senior leadership team at Cast Iron Media will remain in place, ensuring continuity and a smooth transition as the company executes its strategic vision under Dave Clark's leadership. With continued support from Major League Baseball (MLB) and its new equity partners, Orkila Capital and Bolt Ventures, Cast Iron Media is well-positioned to scale operations and capitalize on the growing demand for live sports content across OTT platforms.

"Cast Iron Media has grown exponentially over the past several years, and we deeply appreciate Kent's strong leadership during this time," said Jesse Du Bey, Managing Partner at Orkila Capital. "Looking to the future, we believe Dave's extensive experience in media and technology, particularly in live-streamed sports, will help the company accelerate value creation moving forward. We look forward to supporting Dave and the Cast Iron team through the next phase of growth."

Cast Iron Media is committed to expanding its proprietary platform, The Foundry, to enhance advertising capabilities and deliver greater value for advertisers and partners, including sports leagues and teams. The Foundry is central to Cast Iron Media's operations, enabling precise delivery of local advertising across live sports content, ensuring advertisers can reach their desired audience in real time. With a strategic focus on innovation, localized ad delivery, and long-term partnerships, Cast Iron Media is well-positioned to strengthen its leadership in the OTT advertising space and continue its success in the evolving sports streaming landscape.

About Cast Iron Media

Cast Iron Media is a technology-driven sports media and marketing company that specializes in delivering targeted ads with precision through its advanced ad-tech platform, The Foundry. Through established partnerships with major sports leagues, teams, and Virtual Multichannel Video Programming Distributors (vMVPDs), Cast Iron Media manages expanded commercial inventory across live MLB, NBA, NHL, and NCAA games. The company's cutting-edge platform ensures precise ad delivery, maximizing reach and engagement for advertisers across live sports content. For more information, visit www.castiron.media.

Press Inquiries:
Chris Tropeano
Prosek Partners on behalf of Cast Iron Media
[email protected]

©PR Newswire. All Rights Reserved.

Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact [email protected]