SOURCE Scotts

The partnership supports youth access to natural-turf sports fields.

MARYSVILLE, Ohio, July 10, 2025 /PRNewswire/ -- Scotts, North America's leading lawn care products brand, has announced a new partnership with U.S. Men's National Soccer Team Captain Tyler Adams. The partnership is a natural one given their shared dedication to supporting youth athletes, specifically ensuring access to natural green spaces and recognizing the variety of benefits they provide.

Adams, who also plays for Premier League club AFC Bournemouth, attributes his early success to his experiences as a youth athlete. Originally from a small town in New York, he will help give back to communities by working with Scotts to launch a nationwide "Keep It Real" sweepstakes, offering five youth sports nonprofit organizations a chance to win a natural-turf field refurbishment and soccer balls signed by Adams.

"We believe natural green spaces are vital for the development of young athletes and the overall well-being of our communities," said John Sass, senior vice president, lawns business unit, and chief creative officer at ScottsMiracle-Gro. "Lush green turfgrass is often viewed as a symbol of America. Just as importantly, it provides a place for people to gather. We're proud to partner with Tyler, who understands that grass has a unique power to benefit people mentally, physically and emotionally, whether you're playing in your backyard or going head-to-head in the FIFA World Cup."

As a new father, Adams is adamant about spending time with his family outside. "Being outside in the yard with my son brings back such vivid memories of my own childhood and where my love of soccer first took root," he said. "I'm thrilled to be able to share more of my story and give back to other young athletes through working with Scotts."

This partnership complements Scotts' ongoing commitment to expand access to green spaces by funding youth sports registration fees for income-restricted families through the national nonprofit Every Kid Sports. In 2024, Scotts donated more than $200,000 to Every Kid Sports, enabling nearly 1,300 income-restricted youth to participate in sports in natural green spaces. Natural turfgrass provides a safer surface for outdoor sports compared to artificial turf, reducing the risk of injuries.

"Every Kid Sports is committed to breaking down barriers to play and supporting life through youth sports," said Eleana Fanaika, executive director of Every Kid Sports. "Thanks to partners like Scotts, we can provide more income-restricted youth with opportunities to thrive on and off the field, fostering healthier, more active, and happier lives."

To kick off the partnership, Adams hosted a field day at his childhood playing field in Wappingers Falls, New York, teaching soccer skills to local youth. The town's multipurpose field was recently renamed the Tyler Adams Soccer Pitch at the Martz Field Recreation Facility in recognition of his contributions.

July 10-24, U.S.-based youth sports nonprofits can enter to win products from Scotts to support natural-grass sports field makeovers. (No purchase necessary. Terms and conditions apply.) For more information and official rules, visit https://scotts.com/en-us/about-us/keep-it-real.html. Scotts Refurb Kits for natural-turf fields, which include everything needed for thicker, greener, game-ready fields, will soon be available for consumer purchase at scotts.com.

Scotts and Adams are also collaborating on a social content series that highlights Adams' soccer journey, and the trials and triumphs he's faced over the years.

About Scotts
Scotts is the market leader in lawn care, inspiring people to spend more time outside in their yards while providing innovative solutions and educational guidance to maintain their lawns as they see fit. The brand's grass seed, lawn food and weed control products are iconic in the category. Scotts is part of The Scotts Miracle-Gro Company, founded in 1868 and the world's largest marketer of consumer products for lawn and garden care. Through partnerships with nonprofits, the Scotts brand supports accessibility to field-based activities for children and advocates for the benefits of green spaces. For additional information, visit scotts.com.

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