SOURCE WELL+DONE DESIGN / Author Alisa Weldon

Alisa Weldon's new book, Life Demands Both Ends™, reclaims creativity, reflection, and courage in a world that's been told to automate everything.

HOUSTON, Nov. 19, 2025 /PRNewswire/ -- As artificial intelligence reshapes the way we think, create, and live, designer and artist Alisa Weldon offers a poignant reminder that one of life's most powerful tools still fits neatly in your hand: the pencil.

New self-help book by designer-author Alisa Weldon, Life Demands Both Ends™, helps readers reclaim their creativity.

Her new book, Life Demands Both Ends, is a simple beautifully illustrated 32-page book that invites thought-provoking reflection on life's moments. Through the pencil-one end for beginning, the other for refining-Weldon reminds readers the pencil is a complete system for thinking, creating, and reimagining. 

"In an era of algorithms and automation, the pencil allows us to slow down, think, and create from the heart," says Weldon. "It's a symbol for intention, reflection, and courage-the balance between dreaming and refining."

A Timely Message for Modern Times

As the US continues to lead the world in innovation, productivity, and the self-help movement, Weldon's message resonates deeply: progress requires both vision and revision.

Each page of Life Demands Both Ends invites readers to:

  • Begin, again and again.
  • Edit with curiosity and grace.
  • Stay flexible when life shifts direction.

Life Demands Both Ends evolved from a watercolor work titled Dream in Weldon's Memory Serves series-an exploration of familiar objects and their deeper meanings. What began as a painting soon became a literal dream that inspired her to build an eight-foot pencil sculpture inscribed with the handwritten phrase, "Dear Self, what will you do today?"

From that idea grew Life Demands Both Ends, a new kind of gift book-one that bridges art, self-reflection, and purpose. Its companion artworks, including mini pencil sculptures, limited-edition prints, and original watercolors, are available at lifedemandsbothends.com

About the Author

Alisa Weldon believes creativity is both a process and a way of seeing. As the founder of WELL+DONE DESIGN, a Houston-based creative studio, she helps people and organizations uncover the heart behind their ideas. An accomplished commercial artist and brand strategist with over 30 years of experience, Weldon has built a career helping brands forge emotional connections through design. Her fine art practice, featured at alisaweldon.com, explores memory and movement through layered color, texture, and emotion-turning design and art alike into languages of reflection and connection.

Contact:

Alisa Weldon
(512) 663-9321
[email protected]

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