""There's a gap between small business owners who want media coverage and those who actually pursue it. The barriers have typically been cost, complexity, and not knowing where to start," said John Watson of TheBuzzBlast."
Analysis suggests most entrepreneurs have never issued a press release despite interest in earned media coverage

New data from TheBuzzBlast.com, a press release distribution platform, indicates that 99% of small business clients surveyed had never issued a press release before their first campaign. The analysis also found that first-time users subsequently pursued additional media outreach.

Small Business PR Adoption Remains Low

While larger companies routinely invest in media relations, smaller operators have historically faced obstacles including agency fees, complex processes, and limited media contacts. Many entrepreneurs report uncertainty about how to craft a press release or where to distribute it.

Small businesses account for 99.9% of all U.S. businesses and employ nearly half of the American workforce, according to the U.S. Small Business Administration. Industry observers note that tools and strategies common among larger brands have remained less accessible to this segment.

Earned Media and Business Credibility

Marketing research has shown that earned media — coverage that is not paid advertising — carries weight with consumers. A feature in a news outlet or industry publication provides third-party validation. For small businesses, this credibility can support customer acquisition efforts.

Industry Trends

The findings align with broader trends showing small business owners exploring alternatives to digital advertising. With costs rising on major platforms, earned media represents an additional channel for building visibility.

Traditional PR agencies often require monthly retainers, which can put professional media relations outside the budget of many small operations. Newer platforms have emerged offering services at varied price points.

CONTACT:

John Watson

TheBuzzBlast PR

Media Contact
Company Name: The Buzz Blast PR
Contact Person: John Watson
Email: Send Email
Country: United States
Website: https://thebuzzblast.com

 

Press Release Distributed by ABNewswire.com
To view the original version on ABNewswire visit: Survey Data Highlights Untapped Demand for Media Relations Among Small Business Owners

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