Veteran Main Line Real Estate Leaders Brett Furman, Scott Furman, and William Holder have announced their unified transition to Real of Pennsylvania, with headquarters located in St. Davids, a new office in Exton, and plans for multi-state expansion, effective January 1, 2026.
Brett Furman, Scott Furman, and William Holder, three esteemed figures in the real estate sector with nearly a century of combined experience, revealed today their formal collaboration at Real of Pennsylvania. Brett Furman brings with him 38 years of real estate expertise, Scott Furman contributes 47 years, while William Holder adds 13 years of leadership, production, and agent development skills.
William Holder, who was formerly a full partner at RE/MAX, made the transition to Real several months ago after a thorough assessment of the brokerage's long-term vision and growth potential. With the Furmans' integration set for January 1, 2026, the trio is now completely aligned under the Real of Pennsylvania banner.
The firm will retain its corporate headquarters at 528 E. Lancaster Avenue in St. Davids, Pennsylvania, while also collaborating with new partners to inaugurate an office in Exton. Additional offices throughout Pennsylvania are part of a broader growth strategy, which includes expansion into several other states.
"This transition allows us to honor our roots while building for the future," stated Brett Furman. "Maintaining our headquarters in St. Davids ensures continuity for our clients and teams, while the Exton office and additional locations provide us the flexibility to expand thoughtfully and strategically."
Scott Furman remarked, "The traditional brokerage model has devolved into an outdated race to the bottom. Real represents a modern, agent-centric platform that aligns incentives appropriately and empowers professionals to build real businesses rather than merely chasing splits."
William Holder has established a highly regarded organization known for outstanding agent support, boasting a retention rate that exceeds 94 percent, alongside a training platform that is widely considered unparalleled. His team is nearing 30 agents and continues to experience rapid growth.
"Real has experienced organic growth faster than any other real estate brand," Holder noted. "The company has increased its agent count by fifty percent in just the past year and currently has over 30,000 agents nationwide. Given our growth trajectory, we anticipate that number will surpass 50,000 in the near future. Agents are drawn to Real for its unique publicly traded stock offering on the NASDAQ and its downline compensation model, which is unlike anything else in the industry."
Real is recognized across the industry as one of the fastest-growing publicly traded real estate brokerages in North America, driven entirely by organic growth rather than acquisitions. Its cloud-based, multi-state platform enables agents to operate seamlessly across state lines while ensuring compliance, service quality, and an exceptional client experience.
Buyers and sellers benefit directly from the platform through advanced technology, cutting-edge training, and integrated in-house mortgage and title services, simplifying and enhancing the entire buying and selling process, making it more efficient and less stressful.
The firm currently operates throughout Pennsylvania, New Jersey, and Delaware, with plans to expand into additional states in the coming year. Existing clients will experience no disruption during the transition. All listings, buyer relationships, and contractual obligations will continue seamlessly, supported by the same leadership team, support staff, and concierge-level service standards.
The transition to Real of Pennsylvania also bolsters future initiatives, including advanced digital marketing, AI-driven client communication, enhanced agent training, and ongoing geographic expansion.
The official launch under Real of Pennsylvania is set for January 1, 2026.
About Brett Furman, William Holder & Scott Furman
With decades of leadership experience and nearly a century of combined industry knowledge, this trio stands out as some of the most recognized real estate professionals in the Main Line, Philadelphia, New Jersey, and Delaware. Their firm is renowned for strategic marketing, deep market insight, and a concierge-level approach to client service.
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