NEW YORK, NY / ACCESS Newswire / February 2, 2026 / Vysta, a performance marketing firm specializing in Google and YouTube advertising for ecommerce brands, today announced the expansion of its YouTube advertising capabilities in response to accelerating growth across connected TV and short-form video formats.

The expansion reflects increasing demand from ecommerce brands seeking to diversify customer acquisition beyond paid social platforms and capitalize on YouTube's growing role in full-funnel demand generation.

According to Vysta, the enhanced YouTube offering is designed to support scalable cold traffic acquisition while integrating more closely with intent-driven channels such as Google Search and Shopping.

Responding to Shifts in Consumer Behavior

As consumer viewing habits continue to evolve, YouTube has emerged as a central platform across long-form content, Shorts, and connected TV environments. This shift has created new opportunities for ecommerce brands to reach audiences earlier in the buying journey while influencing downstream purchasing behavior.

Vysta's expanded capabilities are built to help brands leverage these formats within a structured acquisition system rather than treating video as an isolated experiment.

"YouTube is no longer just a brand awareness channel," said Nate Schneider, Founder of Vysta. "We're seeing it function as a primary demand engine that supports scalable growth when it's integrated correctly with search and shopping."

Expansion Focused on System Integration

The expanded YouTube capabilities include deeper execution across multiple formats and a tighter integration with Google's broader advertising ecosystem. Vysta's approach emphasizes using video to generate demand that can be captured through intent-based channels, creating a more balanced acquisition mix.

Rather than positioning YouTube as a replacement for paid social, the firm views the channel as a complementary growth lever that reduces reliance on any single platform.

This system-driven approach is designed to improve predictability, reduce volatility, and support long-term scalability for ecommerce brands operating at higher spend levels.

Supporting Sustainable Ecommerce Growth

Vysta stated that the expansion aligns with its broader focus on sustainable, profitability-driven growth. The firm works with ecommerce brands to ensure that acquisition strategies are supported by operational readiness, funnel infrastructure, and realistic scaling expectations.

As competition across digital advertising platforms continues to intensify, Vysta believes that brands investing in diversified, structured acquisition systems will be better positioned to adapt to market changes.

About Nate Schneider

Nate Schneider is the Founder of Vysta, a performance marketing firm specializing in Google and YouTube advertising for ecommerce brands. With nearly a decade of experience across Google's advertising ecosystem, Schneider has focused on building disciplined, systems-driven acquisition strategies designed to support sustainable growth at scale.

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SOURCE: Vysta



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